Now, that's being silly. The phrase, "the customer is always right" isn't about whether or not they are actually right, it's about how you treat the customer. Customers can be wrong, but as a person who runs a business, we have to take responsibility, even for their mistakes.
In other words, the phrase means, never tell the customer they are wrong, even when they are. It has nothing to do with the customer choosing prices, or asking for the incorrect prescription.









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