Quote Originally Posted by Adam_Wysocki View Post
If you told me (or more importantly, if I over heard you say) your business was called "PL Exotics" at a show or in a pet store and I went home and opened a browser, I would type www.plexotics.com

With www.pl-exotics.com you'll have to keep reminding people that you have a "DASH" in your web address ... when it comes to online branding and market, your website is everything and your domain name should be as simple as possible.

Hope this helps bro!

-adam
Exactly as he said. If someone hears about your site, or you give a card that they loose, they need to be able to remember the website easily. Short, sweet and to the point. It doesn't matter how good it sounds, if nobody can remember it, spell it, etc, then it won't do you any good.