If you told me (or more importantly, if I over heard you say) your business was called "PL Exotics" at a show or in a pet store and I went home and opened a browser, I would type www.plexotics.com

With www.pl-exotics.com you'll have to keep reminding people that you have a "DASH" in your web address ... when it comes to online branding and market, your website is everything and your domain name should be as simple as possible.

Hope this helps bro!

-adam