THe hype is a bit lame. Also everyone in Ian's 'circle' are being jerks about it. Someone on another forum said if you haven't seen it yet you're not important. So just sit down, shut up, and wait until Ian deigns to unveil it. Ok, maybe he didn't say the last sentence, but he did in fact say the first part.

I'm kinda over it, it all seems rather pretentious at this point, but maybe that's just me.
And I agree the Dreamsicle *should* be out of this world.