What do you guys/gals think are the important parts of a website? My thoughts:

Important:
1) Kept updated with availability, prices, and pictures
2) Shows something about the owner/husbandry practices
3) Easy to navigate

Less Important:
1) Flashy stuff/animations
2) User accounts/forums (bp.net is all I need! )

Anyone have any thoughts on what constitutes a good website?

JonV