Because, I dont care about user friendly format. Just because we've cracked HD for now, doesnt mean Blu Ray wont be there in a few years from now. Have more faith in our nerds! No technology is completely safe from our prying little hands.
Blu-ray is better quality. Just most people wont be able to tell the difference on our resolution sized TVs. Not until you get to the 60" screens does it make a difference, and there, yes, I have seen blu ray in action, and it is far better.
The clear cut winner should be BLU RAY!!! All the way baby!!