My opinion is that there is safe anthropomorphism and unsafe anthropomorphism.
Example of safe: My snake has a stocking on Christmas and gets a species appropriate gift, such as substrate or a climbing opportunity!
Unsafe: My snake ‘enjoys’ being out with me all day and out of the enclosure, he’s only in there at night/I take my snake to walmart with me so he doesn't get lonely
Its okay to treat pets like family, as long as you take their care, safety, and species into account.
That being said, I believe putting little hats and costumes on snakes can be beneficial not to the individual snake per-say, but to snakes as pets/a hobby as a whole. The more people that see snakes as 'cute' and 'friendly', the more likely in the future the laws on keeping snakes will remain as they are, or get better for us. A quick photo-shoot with a small hat that can go viral, for a few minutes of very mild to no-stress, is for sure worth it. I do the little hats for my snakes, and have been told by 100+ people both in person and online that "I used to be afraid of snakes but your little snakes in hats helped me overcome my fear/phobia"
^^ This for example.
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