It's not that coconut chips are new they have bee used in horticulture and snake/reptile keeping for a long time (well if you are old school and have been around in this industry hobby for over a decade or two) but it is the first time that they have been specifically advertised/geared toward snake keepers.

Now are those great products? Yes coconut chips regardless of the brand are great products because of their unique property compare to other beddings.