So the "if I lose" part has been finalized. I misunderstood Ax's initial post...
Sooo...if I lose, I will be trimming the beard and getting primped up for a photo shoot, recreating some Tom Brady "modeling" pics of Ax's choosing the best I can.
As for WHEN I win....Ax will be expressing his for me by changing his team logo to an "I Craig" logo until he finally wins a matchup!