8 bucks for coco from the hydro store. All of these rebranded crap is just a waste. Reptile Prime is too expensive and will remain that way until its in all retail chains. Reptichip is cleaned up rebranded stuff. If you just have to have the best looking and cleanest coco chips than you want Hydro Farm Coco Croutons. Its literally the best chips on the market. I get them from the Hydro Store, in bags so no soaking and pricewise its cheaper than reptichip and reptile prime. Shop around people.