It absolutely belongs on pizza! I convinced a couple of friends of mine to try it about 10 years ago and they haven't had a pizza without it ever since. It seems odd to them to try and have a pizza without pineapple now. I finally got my wife to try it about a year ago and now she's hooked. In fact, she was angry with herself for not trying it sooner. She was a staunch anti-pineapple-on-pizza person before her conversion but now she's down for the cause!