Honest and upfront PERIOD.
Many people don't like the truth all the time, doesn't bother me.
I have declined several potential buyers just because my gut tells me to.
Its all a balancing act.
I personally know there are many people that call me the south facing end of a north bound horse BUT I have never lied to anyone or screwed anyone over EVER. My word is all I have in the life and it means everything to me.
I don't coddle potential customers either. I will work with them when they are willing to be understanding.
I have had people text me for information on animals. Its usually no big deal if I only have a couple left but when I have 20+ I cannot remember everything about them all. If I am at home I respond to their question instantly but during the week most of us have real jobs too. I always respond back and will let them know that I can check when I get home from work. The ones that continue to text asking more questions and don't get the hint that I am usually elbow deep in an engine and covered in grease will get a response that I will not sell an animal to them anymore.
Getting your name out there can be done many ways. I have found that most of my sales come from FaceBook and some from Craigslist. Enough that I just let my website die last night. Cant see spending money for something that isn't generating clients and easily as the other ones are.
Find out what works in your area and for you.
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