Looks come and go like fashion and everyone has an opinion about what is "nice". I have continual battles about the looks of software. My marketing people are always wanting things to get a face lift. I have to remind them over and over that functionality is king.
For the most part, this site does exactly what it is supposed to do. You can figure out how to use it relatively quickly. Any effort the owners want to put into the platform should focus on usability issues. The two largest being image management and phone display.
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