OK, they don't know what *everyone* does with their product. But they do know who their target market is, which is how they know which stores to try and sell to, how they design their packaging and logo, the reason why the thing is green and not hot pink, etc. And it's a lot easier to find a product if you know what it's being sold for, because then you know what store to look for it in. Plenty of people use Hydrofarms for reptiles, but they are still sold in the garden dept, and I bet a whole lot more people use them for seedlings.








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