A good way to make yourself the bad guy in this market is having that "not about the money" mindset when making this your business, that wont make you many friends. If it is a business you wish to start then you absolutely must be about the money, as in knowing your market and the value of the snakes you produce. In my opinion being competitive in this industry/hobby/community is about producing the best not beating the next guy's prices. If your snakes are better than the next guy you should have no problem asking market value or slightly higher.