Horrible? People will simply get it one or two generations later. Its really not that different from, for example, BHB keeping a lid on the sunset ball for a few years until they finally let go of a pair of hets for 50000 dollars or something.
Competition could get quite tough one day because in the natural range of BPs you can keep and breed them without need for thermostats, heating, or incubators. Thats quite an advantage, no electricity bills, also racks are much cheaper without the electronics.