business names

[wilomn]

its the succeeding that didnt quite happen

Indeed, IT'S just not that easy, is it, knowing when it's proper and it isn't to toss that itty-bitty-change-the-meaning-entirely apostrophe into the mix.

This is, of course obvious. After all, it's the proof you're seeing right there in front of you, all on its own, lost and lonely and probably a little bit scared, having so often suffered the same apostrophic abuse after continual promises to properly punctuate. It's not easy.