As for the ad, which I haven't seen, you'd obviously need to ask the site owner.
"A sucker is born every minute..." What time were you born then?
Lastly I have actually no connections to the owner or site what so ever. I get a request on FB just yesterday like most of you probably, signed up today, and saw the first advertisements for it today. I have actually emailed whoever runs the site regarding the sweepstake. If you want I'll PM them to you if you REALLY want me to prove that there is no connection between us. The reason I am responding is because people like you bother me. You're a negative nancy, a debbie downer, someone who rains on other people's parades. Here you are pretty much hating on the fact that the owner could make a nice chunk of change for these auctions. Your negative comments can turn people away from trying it, even if those aren't your intentions.
It seems to me that you're mad because 1) people will lose money (but you should know that before bidding) 2) This guy is going to make a nice profit... Hope you're not a business owner, because if you are, that mind set of yours probably holds you back from potential profits.
Business is business and as long as it's honest upfront, then what do you care if the business owner is making millions over other people in the same field?