It is a great marketing strategy! This business was successful at making big bucks but now that ever Tom, Richard (it censored his nick name), and Harry are making great looking combo morphs the market took a giant dump, then throw in on top of it what the gov is doing to our hobby and that finished it off. There are still some great money making combos out there but they are soon cut down (price) due to everyone knowing what makes the next big thing and flooding the market within a few years.
We will use a Mystic for example when I first looked at getting one I was told by a friend who had them (before people even knew about them in mass) and inquired with that person now just a few short years later they are common and valued at about half as much.
If these guys like NERD, BHB, and Ralph are making killer morphs from their hard work and ability to make a specific morph then I would say they are STUPID if they just go directly to BP.net and post pictures of their new creation before it gets its first shed and what the ingredients are.
Just my humble opinion,
Mike