His competition is not you, or me, or 99% of the people on this forum.
His competition include the top breeders in this country who HAVE those breeding morphs available but have not found the combo yet.
Once a morph is created and released, one of the top breeders in the country may be able to produce it over the next two seasons or so. If the genetics are not released, those same breeders may not produce it for years and years simply by guesswork and chance, or until the details are released. It is still a significant amount of extra time to produce a market for that particular animal.