I have to admit, the "hoopla" around it does get to me.
The super early decorations and music/movies everywhere, the commercials and pushy people.

I know , this might sound "soppy" but what I do like are the memories of snow and twinkling lights everywhere, the excitement as a kid. Decorating the Christmas tree. Trying to sneak out of the over filled church without the parents noticing, and being back in by the time it (finally) finishes.

Nowadays its all loud, abrasive and commercial. Its still fun for the kids, though, and thats good

Personally, I only feel the "magic" on dark quiet nights, being outside in nature and admiring its beauty, being out in the cold and seeing Christmas lights everywhere, or sipping hot chocolate while enjoying a warm evening by candle light and the fireplace, admiring my Christmas tree. Yes, I know how corny that sounds

Basically, the "loud in your face commercial" Christmas gets on my nerves, but I still manage to find the one that matters to me.