One of my favorite quotes - so important it's on a magnet on my fridge :

“To laugh often and much; to win the respect of intelligent people and the affection of children...to leave the world a better place...to know even one life has breathed easier because you have lived. This is to have succeeded.”
- Emerson

It doesn't really matter what your "cause" is, as long as you're helping someone or something. It also doesn't really matter, and I'm speaking to those that claim BG is an attention seeker for going to Japan now, what your motives are as long as you are still causing good to happen in the world. Whether someone does it to feel good through the press they receive or to feel good through that warm fuzzy feeling they get, the result is still the same. They still feel good about themselves and they still did something positive. There's nothing inherently wrong about that. No one can force another to give them "good press." That is done willingly by the second party.