Doesn't matter how big or small the issue is, fact is it matters greatly to someone.. and that should make it just as important. It's just not a handful of these beautiful animals getting slaughtered... some of the things people consider "little issues" matter the most too. Not just all the big things. We all have to do our part.
Not everyone is going to agree on what BG is doing, it might just be because you can't see past his ego or personality thinking he's just trying to get attention. But what he is doing is bringing this matter forward and trying to do what he can to help stop this. Give him a break. I appreciate what he's doing, you guys have a problem with it then whatever. You either like him, or you don't.
Get used to it, it's just how BG rolls. Some people have a problem with it, some don't *shrug*