Quality for me is buying the very best example of an animal that I can find and knowing that animal is going to have a higher price tag than it's more common expressions of that same gene.

For example - pastels. There are superb pastels and then there are average pastels, and then there are pastels that are hard to even tell that they are pastels.

I'm going to pay more for the superb animal. I don't want average, because my breeding goals are not to produce average. I'm also not going to sell superb animals at average prices.

Here's an example of a female that I paid $100 more than all the other female pastels that breeder had for sale at the time - and she was worth every single extra dollar (to me). The seller had her marked as an exceptional animal, I agreed that it was an exceptional animal, and I had no heartache over spending the money to acquire this exceptional animal.