I would want a new herper to walk in get the pet that is right for him/her, get the proper housing, get a proper BPnet care sheet, and be able to come back any time for help, feeders, or just a place to hang out and shoot the breeze.
I want a place that people would feel welcome coming to learn, because if they are there learning they might want to upgrade their T-stat or maybe get a friend for that new gecko she got last week, a pet store where the customer comes before the sale. I am in a service industry now and the thing that I find the most satisfying is knowing that my customers are happy and don't want to look for better service some where else.