well definetly quality is what I look at first and I will drive as far as I need to each week. It currently takes us about 40-50 minutes to get to the store of our choice each week for feeders.

I might also suggest a website for your store as selling morphs is definetly a bit more difficult if you don't have the niche clientel around. That would support your sales as well. With your local store being that high in prices you could afford to take care of the snakes and have a great store set up properly and still make a little money. I always thought this was more of a boutique idea as well...offer TRUE caresheets on your animals and you can also put websites for those animals. I would also sell thermostats...not high end...but some of those that are mid priced. I have never seen that in a pet store and it is SUCH a needed staple to setting up a proper environment. Also and this is something that our local store here does. You walk into the breeding room for rats and mice to pick up your feeders. It is VERY clean....you see everything and you see how they are taken care of/fed...etc. Same with the crickets...you walk into a room and you see everything. I like that....as I can ensure that these are properly taken care of and fed and worthy of feeding to my animals. (yes I am anal)....lol

Just my 2cents... as if I saw a store like this ...I would totally travel to it.