I'm definitely on the fence about his methods (I was once an avid fan actually). While I do like his ideas about pack dynamics, about being a strong leader for your dog and treating your dog as a dog, I'm not always impressed with his methods. Granted we only do see snippets of whatever work he does with the dog so that's got to be taken into consideration.
Personally I've recently begun using a very simple training concept - NILIF - nothing in life is free - with both my dogs and I can't believe how easy it is and the nice results we are seeing from it's consistent use. Basically it just encourages the dog to work for what it wants. If Bella or Marrok want to be patted for instance, they must be in a sit position. Anything else and it's a no go - no attention for hyper behaviours, pawing, climbing on us, etc. Only calm sitting gets the attention they want. Same with going out for a walk. If they want out, they have to sit quietly to have their walking collars/leashes put on. They might also get a very firm NO for unacceptable behaviours or a sharp leash correction depending on the circumstances.
I think doing dominance rolling for certain dogs would cause a worse reaction than the behaviour you are trying to correct. It might work on some dogs but I think it's dangerous to think it works on all dogs or by just anyone doing it.