Quote Originally Posted by AaronP View Post
I don't think there is anything wrong with "Buy it now" buttons as long as they're integrated into the design of the site and they look like a natural part of it.
I think that it could look as seemless as pie, but it just takes all the interaction out of it.

I am sure there are exceptions, I'm sure there are people who go above and beyond to make their buttons interactive.

I think that same button could be an "inquire now" or "email us" and be much much more personable.