First, not everyone can just make a 100% het in each situation. Like some have said, sometimes you want a recessive gene but you can't afford the 100% het animals. If you really want the gene on a budget, then a possible het is an affordable way to try for it. Especially in combos, a poss het can add a lot of value even when it's just a chance at carrying that extra gene.
Yes, a possible het should cost less than a 100% het BUT... you can ONLY contrast the prices from the same breeder. As in, if I were to offer up snakes for sale and some were 100% het and some were possible het, then you would expect that the 100% hets would be higher in price. But you cannot take one 100% het from one breeder and contrast the price of a possible het from a separate breeder and say that the possible het price is unfairly high because it is the same or higher than the other breeder's 100%. Different breeders will set different prices. This is not unfair at all. It's THEIR animal and they are entitled to price it anywhere on the scale.
Some breeders may value a possible het more because of what they are working with. Some will already have 100% hets or perhaps they are keeping visuals out of the clutch and don't have any need for the hets(poss or 100%) so they are selling them cheaper. Many factors go into the pricing of any animal. So it's never a unfairly high price, because the breeder produced it(or the seller purchased it) and they get to set whatever price they like.
If you feel like you only want the "sure thing" and don't want to possibly waste time raising up a normal, then possible hets are definitely not for you. But it can also be quite exciting to get an animal that is possibly het for trait, and then prove it out yourself too.
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