PETA does not care.
They are a well oiled machine that do what they do best, using sensational stories (who are true btw) to raise money for their cause and ultimate agenda.
They have used the slaughter of baby seals, now this and it is not because they care it's just because showing animals being slaughtered help raise money.
Showing how animals are tortured as always been the best way for PETA to get donation, don't get fooled by this.