I agree with Robyn on this one. I'll take it one step further by saying social media is the best way to reach new customers online. If you have a website, unless you are really good at the back end stuff, you may not appear in search engines. While if you are using Twitter, Facebook etc, your message is very easily accessible and most times unavoidable if people have you "liked" or connected.
There are even website design companies out there now that offer building "a professional Facebook page" for specific rates. What does that tell you about the impact of social media?









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