I think it's a very high risk business.

Overhead costs are significant and constant. You spend lots of money to produce the product, and it keeps costing you until you sell it.
The product is perishable and high-end morphs are never guaranteed.

I'd think you'd be upside-down in the business for a number of years to get going, and the risk of going upside-down again never goes away. All it takes is a contagion or a power failure to wipe you out.

It's amazing to me that anyone can really succeed in the business. I have loads of respect to the few that have managed to do it