I have recently started taking pictures for a small breeder in my area. Basically I trade my computer and digital camera skills for learning from him and getting some mice, etc.
Anyway, we were talking about this situation the other day. We decided the best policy is to focus on setting up and taking good quality pictures right from the start, so there is no need to edit later. There is a really fine line between making a few tweaks to make the picture look good and falsely representing the BP being advertised.
The only thing I would ever tweak would be the exposure level maybe a tiny bit, but as I said before we focus on setting up the lighting so that won't be needed.
I think adjusting the color, saturation, and contrast levels is a big no no. IMO that would be falsely representing the animal.
The best way to make the BP look good is to have proper lighting and the correct settings on the camera.
This is the first time I ever photographed a snake for one of his ads, no adjustments at all:
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