as a newbie, im torn...im a shy person by nature, but...if i were to want to sell something then i think it would be a good idea, as mike said, it would give members a chance to get to "know" the people they are dealing with. but it brings up how well do you ever "know" anyone online? granted poss. feedback, maybe meeting peeps at shows, but in the long run, this guy had what, 10 diff. identies, 4 diff. myspace pages, and God only knows how many diff e-mails. i think its a great idea in theory, but would it stop or even slow down the true scam artists? just my thoughts.