personally, i think this is another case of developers coming up with an amazing idea, advertising for that amazing idea, and then halfway through production realizing that they can't deliver. when my roommate bought the game, i thought it was sweet for a while. then i realized how fast they progressed through the game. in one afternoon they built an organism, evolved it and made it all the way to space. what do they want you to do after that, build another creature and start over? it looked like a lot of fun, but honestly, how many times could you play it before it gets old? After Fable, i though developers would have gotten the hint that no matter how good the game play is, if you can accomplish everything in 5 hours the game won't be that great overall.