That is cruel - I dn't know if you flagged it, but I did. I'm actually surprised its still up - I found it a couple weeks ago through an prevent animal abuse website.

Sometimes people do things with cats (the one where they are "mopping" with the cat) that don't hurt them or you can tell the cats don't care but these cats are meowing and trying to get away.

In the second video you even hear the person taping say its sad when the kitten keeps meowing and trying to get away.