kent feeds is not very aggresive in there marketing of rodent food,it's not even mentioned on there web site-go figure? if you call the corprate office they are very helpful with info and finding local dealers.
there's no name for there rodent food,the bag has pictures of pigs on it with a tag that says 19% rodent or 23% rodent.dealers have to call there distributors to "special" order it as it is not on there order forms.once you get it the first time then it becomes rountine for dealers.have fun !