I went over to their website: http://improveverywhere.com/ They apparently run all sorts of improv "missions" in NYC! I just finished watching the Wendy's protest in their video called "redheads". They got a group of 50 redheads together to protest Wendy's "bigoted" mascot : "We want frosties, but at what costies?" was one of their chants... And "The Mp3 experiment" videos/missions are genius!

Oh, man...