I believe as small breeders we have to be creative in marketing our animals. That doesnt mean to be misleading just offering services that maybe a large breeder cant do . Advertise the fact that due to your smaller collection your able to actively monitor each and every animal daily. Advertise that you breed your own rats for quality controll. Due to the fact you have a smaller collection be very selective in your breeding stock in an attempt to breed for quality not quantity. Use your small collection as an advantage. Deliver the best quality animal with a fair guarantee with the best customer service possible. Return Emails daily , Answer your phone promptly , carry a cell when possible, Be there for your customers when problems arise. Go the extra mile when shipping . As for the big boys , These guys paved the way for us and have put down some big cash for unproven projects. These guys have created the market that we all enjoy! When it comes to hets I would be very selective who I buy from. My hats off to all those breeders that have made this such a awsome hobby. Good luck to all you breeders big and small! Bryan