Its ignorant to say that HD-DVD never had a chance. If Microsoft got on board and put a DVD player in there xbox 360 system then Blu-ray wouldn't have a chance. Its all about cooperate sponsorship. If xbox had a HD-DVD drive then there would be far more people on the bandwagon because there are far more people on the planet right now with an xbox360 than people who own PS3's or bluray drives combined. Sony invested into there own product. WB will invest in there product. HD is done, but to say they never had a chance is just stupid. By the way, im probably one of the only people on here with both HD-DVD and BluRay player and im also the biggest techy I know and I don't notice a damn thing between the two other than bluray drives have to have far more power invested in there units to provide the same picture quality and most middle of the road to low end players look like absolute garbage, where as hd-dvd format you can get a high end player for 300$ that looks ridiculous and not break the bank. IMO There both the same and its just cooperate greed and consumer confusion that purpetuates these 'format wars'. Clearchannel and Viacom still own everything and one way or another I have a feeling they are making money on this reguardless.