I am not a huge breeder by any sense of the word; I only had two clutches last year. But in selling, I definately like to know who I am selling them to. Selling through an online forum, where you know people are can vouch for their reputation, is great.
I sold/traded some of mine to a local pet store in Cheektowaga. My husband and I built a rapport with the owners of the shop, a neat couple that are not only into herps, but not far away. Yes, it is a pet store, and yes, they are reselling the babies. But they know how to care for them properly and do not just give away animals to anyone with a pulse. Having a store, they have access to more customers than my husband and I do, so it is a good situation, as we got a nice snake in a partial trade that they were also looking for a home for. Many people work out deals with pet stores. I think that this is good if you can find a shop that educates people and knows how to care for their animals. My best advice is, trust your gut feelings with people, and go from there.