I'm not sure that the industry is lacking anything. It's the perfect example of a free market. You have the big guys who have been in the business for years, and, consequently, have many of the biggest morphs. And then you have the little guys who start into the market... they're the ones that keep the market going, keep the prices low enough for new people to break in.

It's a lot like the airline business (studied it as a minor in college ) After deregulation, many of the big business airlines found themselves scrambling to figure out how to keep their costs down with all the new airlines entering the business---the industry went from having like 8 airlines to around 400. Things have evened out a bit now---ain't competition beautiful???---and you now have a variety to pick from: you can get top notch, first class service for a pretty penny on one of the big boy airlines... or, you can go with a cheaper airline ticket, and not have an assigned seat (fight for the window seat!).

Same thing in the reptile industry... you pay a big buck for good stock, or you take a chance on a little guy. It's capitalism in action, and it's awesome!

LOL... did I get off topic?