One time I got yelled at for NOT letting Milton run all over the house! This girl couldn't believe I imprison him (and I use an aquarium setup!).
How about a pamphlet that users can print out- something that looks pretty cool and has a bunch of common myths on it! We could put quotes in from the top breeders in the world (heck, we have some of them as members!), and maybe a few zoo experts. Also, maybe we could put a basic caresheet on the back.
That would give us an easy way to educate without people taking it wrong- we could just say 'Hey, I found this great information...'