Rich from Reptile Basics... you can get everything you need, and he'll wire it for you for free, if you like. Very nice guy, will answer your emails and questions quickly, too.

http://reptilebasics.com/

I'll tell you, at 44 feet... you're looking at close to a 100 bucks just for the tape no matter where you go. If you need to purchase wire sets---depending on how many you need---it'll be more. Say, if you divide the flexwatt into six or seven strips, you'll be looking at another 30-35 dollars for the wiring sets. And most other places WILL charge you to wire it for you, too, while Rich will not.

Hope that helps!