I've been with Verizon for 13 years if you count the time that I was with AirTouch (who Verizon acquired). I have no desire to switch, I love their customer service (I have one store that I go to all the time), I love the free new phone every two years (or $100 credit), and I never pay roaming. Plus most of our friends and family are on Verizon, so all our calls are free.