All morphs are random genetic mutations that have popped up. Most, if not all of the mutations that are in the hobby today have likely been around in wild populations for thousands of years. For a mutation to stay in the gene pool it must, first and foremost, not be fatal in and of itself (obviously). For those traits that are very conspicuous (i.e. albino), they stay in the gene pool through heterozygous carriers. You may have noticed that all of the dominant genes are much more subtle, as dominant mutations that are easy for predators to spot will likely not stay in the gene pool for long.
As far as getting pretty babies, start with pretty adults. Most of the inherited traits are not single genes like the marketed morphs, and normal balls are quite variable in appearance (so are all animals for that matter). You can selectively breed for various traits in normals with varying success. You have a nice looking normal there, but to get drastically different looking babies, the best route is to buy a proven morph.
-Evan