Hilton...don't bother with the ocean view rooms, cause you probably won't be in your room enough to enjoy the view. The first year I went to Daytona, I had rooms @ another location, and let me tell you - if you're a social butterfly till the wee hours, having to leave the Hilton (where all the action happens) and go to another hotel/motel/etc is a giant PITA.

They usually start taking reservations in January. Book early!!!

K~