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[lars5277]

um...he doesn't even have anything to sell yet nor his planned collection number. Why does "need" to have a strategy?? He is a young guy and while to some of us the site may seem premature, I think he's got agreat start just because of how young he is. He has plenty of time to refine, plan, and integrate how he chooses to conduct his future business.

He has an investment made already. A lot of times people get into contracts for the site that are pretty iron cald. If he can't get out of it, he might as well redirect his efforts to getting his name out there until he has stock. I agree that the site is very premature, but that doesn't have to make it a total loss. In researching information to make it a directory, he will greatly increase his knowledge of herps and the community. That will help ensure his business more success when he is ready to start selling.

Just a personal preference...click adds are crap, I can barely stand to be on a site with click adds or from google or what not...what an eye sore!

I agree, that is why I told him to becareful with it or go to a directory style. A lot of click ad choices would direct him straight to places herpers would really disagree with. Making a directory or database for herpers to use would be more useful.

I do feel there was a lack of planning on his part, but it doesn't have to be a total loss. If I were him, I would be researching many sites as I build mine. That will teach him a lot about the herp business, and about net business in general. He has already learned a lesson here. My suggestion was probably worded wrong. He might be able to make some cash doing it, but in the long run he will benefit a lot more from the experience and knowledge gained. He should also research any company he decides to link to on the Fauna Classifieds (Is that the right name?). I like the layout of the page, but it needs substance. That is something his site will be lacking for a few years unless he developes an interim strategy.

http://www.start-internet-business-today.com/index.html
This is a must have link for anyone thinking of doing business on the net. AMG, you would be wise to read it and other like articles.