um...he doesn't even have anything to sell yet nor his planned collection number. Why does "need" to have a strategy?? He is a young guy and while to some of us the site may seem premature, I think he's got agreat start just because of how young he is. He has plenty of time to refine, plan, and integrate how he chooses to conduct his future business.
Just a personal preference...click adds are crap, I can barely stand to be on a site with click adds or from google or what not...what an eye sore!