I saw that too. I will say, that Burm skin football actually looks pretty dope!!

However, I think it's so screwed up the way their making a "game" of it. Obviously the invasive Burm problem needs to be curbed, but this is just stupid.

And they're offering prizes in both "pro" and "amateur" divisions. Apparently all you need to do is complete a quick course on how to catch burms and you're good to go.
WHAT COULD POSSIBLY GO WRONG THERE?!?!?!